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When it comes to Web designing or designing web pages, the most important thing to keep in mind is content of the page. You might create a good looking page having excellent content but if you cannot make the search engine to index your pages and easy browsing for the user then your webpage will be a waste.

Few Designing Tips which will help you:

1. Stick to the Basics- Always keep your pages simple and to the point. This does not mean boring. Incredible graphics and introductions, and poorly designed graphics can cause long load times. The 8-second rule works great. If a visitor to your site cannot load your page in this time they will move on. Using all connection speeds to check it will help determine the load process.

2. Have a Well Designed Page Layout- Do not cram too much on a page. All the pages should be neat, organized and easy to navigate. Like a regular paper document, there should be enough "white space" so that a browser can properly read the content and locate navigation buttons and menus.

3. Incorporate a Theme- Settle on a visual theme and stick to it. Graphics, fonts, content, colors, and borders should all be within a theme that provides an identifier for your business. If your company's logo incorporates a flag and the colors are red, white and blue, your web page should not have graphics that use orange, green or black.

4. The 3 Clicks Rule- If you incorporate navigation buttons into your page design, a visitor should never be more than 3 clicks away from his/her goal. When designing a web page, always keep the visitor's needs a priority and your goals second.

5. Take the easy Road Home- Every web page should have a button or link to take your visitor to the home page while visiting other pages throughout the entire site.

6. Content Publishing Know How- Remember that all content on your pages must fit within the popular internet medium. Something on a paper document must be edited and formatted for publishing on the web. Web pages must be condensed and to the point.

7. Go Professional- If you are designing a web site for your business and can afford it, hire or contract Professional writers, editors and a page designer. Professional editors will ensure that your information is timely, correct and appropriate for your audience. Professional writers will provide reader friendly content, industry contacts and will keep your pages up to date on the latest trends with news. Professional web page designers are worth every penny spent and more importantly worth the investment.

8. Your World Wide Audience- If your business has global dealings, shoudn't you have your content in several languages? This will allow all of your prospects to feel confortable. Your audience may be disabled. This is why it is important to incorporate audio, visual and video options so that a variety of people can access your content. People who are color blind have a particularly rough time with web pages, and this condition is more prevalent than many realize.

9. Be careful not to Offend- Color is important in the success of any web page. However, colors mean different things to different cultures. If your business deals with several different cultures, be sure to research the importance of colors and their meanings. This includes the colors of fonts, graphics and borders.

10. Give the page a Sting Affect- A web page that has nothing of value for free. Example; content, resources or expert opinion is nothing more than a sales flyer. Most of these type are discarded without a second glance. A good rule for layout and design is that 50 percent of your content should only offer free news, resources, or opinion in your business industry. This can give a stingy teaser affect causing your visitors into becoming clients and later buying from you.

11. The Domain Name Game- Spend the money to register your own domain name. To do otherwise is like answering the phone in your office by another business's name. Identify your business by registering your own domain name.

12. Only One Choice of Purchasing- If your web page offers products or services, always offer secure credit card ordering using more than one method to purchase. If your visitor finds only one way to purchase, there's a 50% chance he/she will leave without clicking further. Supplying this option makes your visitor feel comfortable and most importantly secure when performing money transactions.

13. Old News, No Changes- It is amazing how many web sites do not update their information regularly. Why should a customer return to your page to find no change or an update has been made? Smart designers provide content areas that visitors know will be updated regularly for news and information. Some designers place rotating content code so when the page is re-loaded there will be new content displayed keeping regular customers coming back.

14. Being Unavailable- Many web pages forget to include something as simple as contact information. Visitors should always be able to easily find the same information that would be on your business card for following up with you. Contact forms work the best along with contact name, mailing address and phone numbers. This will also gain the visitors trust in your site.

15. Ignoring Marketing Opportunities- Not offering a free email newsletter with news and updates is a huge mistake. Putting a simple subscription form on your pages can build a database of prospective business clients and contacts. This allows you to build a relationship with your subscribers and include specials or latest product or service information.

16. Not Doing Research- Before you design your pages you should research your prospective clients. Know their needs, wants and what would attract them to your page over and over again. If you have a page dedicated to automobiles, offer links to other sites, videos and profiles of various automobile classics, editorial featuring the larger or more sophisticated models etc.. Offer links to anyone you partner with, updates on the latest trends and news, magazines, content from relevant associations.

17. Spelling and Grammar mistakes- Presentation is the key. And, nothing is more unprofessional than finding a page with these errors.

18. Incorrect Information- This is why there are so many disclaimers found on the web. It is higly recommended not to publish information on your site that is not positive. Doing so could result in creating a lack of trust from visitors or a lawsuit from a company or person that feels maligned.

19. Technical Difficulties- Make sure every link you design actually takes you where it says it will. Also ensure that all of your navigation links and buttons work correctly. Visitors can become lost and frustrated with a web page that doesn't keep it's promises.

20. Being Too Creative- There is a fine line between creativity and chaos. Personal web page design can incorporate the fun to the funky colors, graphics and special images. However, businesses must remember that perception is everything. Graphics should be appropriate and in moderation. Stick to no more than three colors; your best bet is those identified with your business.

21. Always use dull color in the background and bright colors for font and images.

22. Make the text Bold, the important text in the content.

23. Do not link too many pages from the same page, do not add any external links.

24. Using heading tags will help in search engine ranking.

25. Try and have varity of keywords but limited to the content on the page.

SEO TIPS

One of the best ways of finding any of these web sites is by using search engines, but you type anything into a search engine you are likely to get 1000's of search results, and how many times do you look beyond the second page of search results? Not very often I guess.

Well what you need to do is to try and get your web site listed as high as possible in the results and there are a number of things you can do to help.

Page Title
Make sure each page on your web site has a title in the head of the document. Many search engines use the title of the web page as the link to your site, so it is important that your title be as relevant and descriptive as possible.

To see how many Untitled Documents there are out there, all you need to do is type Untitled Document into a search on Google, when I tried it returned 12,400,000 search results. When you look at the pages found, Untitled Document, is not going to make you want to visit that page.

It is best to use the title for your page that describes the content of your page as much as possible in the most descriptive way. For example, if you were looking for a page that sells Crystal Wine Glasses and the search engine title for the page said Glasses it could mean the page contained anything from Sunglasses to Beer Glasses.

Page Content
A number of search engines will index the first few lines of your web page, so try to make a the first few lines as descriptive as possible.

Some search engines will even index your entire page. To try and trick search engines some people enter hundreds of keywords into the bottom of the page but in the same colour as the background so they can't be seen by the user, but they can by the search engine spider. This is known as spamming and many search engines are clever enough these days to see this and will actually put your site lower in the listings or black list it altogether.

Hyperlinks
Try to place as many descriptive text links in your homepage to other relevant pages in your site as possible as search engines will use these links to index the other pages on your site.

Images
Most sites these days contain images, so it is important that you use the alt tag on any images to try and describe as much as possible what the image is of. Not only will this help index your site better but it will also help those visitors to your site who are visually impaired.

Where possible try not to use images that contain text as what maybe easily visible to you won't be able to be indexed by a search engine.

Links to Your Site
Many search engines, including Google, will return your web site higher in search results by the amount of web sites that link to your site, also the higher the profile of the site that links to yours, the higher your listing is in search results again.

With this in mind it is worth searching the Internet for other web sites on the same topic as your own. Many of these sites will have link pages and even if they don't its worth asking the web site owner if they could link to your web site.

The more links to your site the better as I find many sites get more visitors from other sites linking to them than come through search engines anyway.

Sites Using Frames
Frames tend to cause search engine spiders allot of problems when indexing your site as many won't recognise the document that opens up your frames and so wont index your pages.

To help over come this problem place your main homepage into the noframes part of the document that opens all your frames. The noframes part of the page is for those browsers that can't handle frames, but as most nowadays do your web site visitors will never see what is in this part of the document.

To help index other pages on your site it is also worth placing links in the noframes part of the document as this will allow the search engine spider to find other pages on your site and index them.

Frames do cause allot of problems and not just when indexing your site, what happens if someone clicks onto a link which takes them into only one frame on your site, they may not be able to view any navigation controls and so will not be able to go to other parts of your site. I would recommend, where possible not to use a frames on your site.

Web Site Text Layout

When using text on a site it is best to use short paragraphs, small chunks of text, or bullet points, as most web users tend to scan a web page for the information they are after rather than read each line of text.

Try to make the page as visually appealing as possible and well structured and organised, as this will attract the users eye and make the page look more interesting.

A solid block of text, or a cluttered one with bright graphics or text is not very inviting.

A lack of contrast, or too much can make a page difficult to read. Also be careful with background images obstructing any text.

Avoid using all CAPITAL LETTERS or large chunks, as this does not look good and is 50% slower to read than lower case letters.

Layout text in small chunks or in columns much like a newspaper and with a few well-placed images you can make an otherwise dull looking web page look more interesting.

Choosing the right font and size is also very important to the way your site looks. If your site is mainly text then you need to use a font that is easy to read. The biggest problem with choosing the right font is that the font must be installed on the users machine.

Following these tips, your web pages will be informative, professional and well organized. Not only will you and your business have a web presence in the marketplace, you will be represented in a manner that will attract and retain your target audience.